A new way to blog

Introducing Inspos for your Studio Cotton website

A quick & casual complement to your business’ blog for people who love the benefits of banging SEO but fancy something a lil more commercial…

Hear us out

What the fluff is an Inspo?

We know that you know that blogging is great for SEO but it can also be time-consuming, aesthetically inflexible, and tricky to work in commercial messaging without losing that editorial impression.

Which is why we’ve created a new type of blog, an Inspo. Ok, that was totally a working title, but we couldn’t think of a better alternative.

Close up shot from the neck down of copywriter Lyzi wearing a black grid-print top and beige trousers, holding a pink and white mug. In the background is a pink door, and a plant on a pink plant stand.

Inspos are a cross between a listicle and just a straight-up list, giving you another option for tunring your expertise & opinions into valuable, SEO content.

Insert Inspo video here plz

Why would you want them

Inspo posts vs Blog posts

Shorter, snappier list entries

Less pressure and quicker to write, allowing you to be more reactive, or perfect for some playful & experimental content.

Easy to add & re-order

Keep your Inspo posts up-to-date by adding your latest technology picks, swapping out old products for new ones, and keeping your gift guides up to date.

Subty monetise

Illustrate entries with products, chat about your services, add in affiliate links – this format is more forgiving of commercial content.

Why would you want them

When to write an Inspo instead of a listicle blog

You have a long list

Less pressure and quicker to write, allowing you to be more reactive, or perfect for some playful & experimental content.

Ya don't need depth

Keep your Inspo posts up-to-date by adding your latest technology picks, swapping out old products for new ones, and keeping your gift guides up to date.

Low on time

Illustrate entries with products, chat about your services, add in affiliate links – this format is more forgiving of commercial content.

We want more good things

Stuff to write Inspos about

Example listicles

The bit you're looking for

Inspos pricing

Our Inspo package

Each package is packed with features & templates, and we share the full breakdown before our initial project consultations.

Inspo launch price list

AW23
  • Inspo post type, templates, & customisation £180
  • 20 SEO-y inspo ideas +£30
  • We write 1 inspo +£180
  • A year of written inspos +£180 per month

    (Normal price will be £210 per month)

Updated: 11/2023
Valid: 03/2024
Answers to the biggies

We really love to chat websites

We’re always updating our web design FAQs but totally appreciate that every project is different – and you probably have something on your mind that we haven’t answered – yet.

If you need more information, we’d love to help. Drop us a quick call during studio hours or pop an email over any time. 

Inspo FAQs

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Any content that can be automatically migrated from your old website will be pulled over to your new website. There will always be a heap of copy and pasting involved, as well as creating new content for your custom platform.

We will manually migrate a maximum of 8 pieces of content – like blog articles, podcast episodes or products – and can provide a quote for more that will depend on the quantity and systems involved.

Our small business website package includes a year of hosting, maintenance and support which means there are no additional cost commitments for 12 months.

After that point, you will at minimum need to cover website hosting, your SSL certificate, and licensing for the premium plugins that are used on your website. For this we offer a Host & Secure package, currently priced at £15 per calendar month (adjusted twice annually). Some plugins are excluded from this package.

However.

Every website requires regular maintenance, content additions, seasonal changes and, well, just some ongoing TLC in order to be the best possible tool for your small business. Whether that is managed by you and your team, or outsourced to a lovely company like ours, we recommend that this is taken into account when undertaking a new website design project.

No. We only build websites that utilise a WordPress content management system.

As a small business that creates every website in-house amongst our small team, we have a very limited capacity for website projects. For this reason, we turn down about half of the enquiries we receive.

Most of the web design projects we do not take on are because we are unable to meet a deadline, lack capacity at the desired time, have a conflict of interest, or feel we are not best suited.

We do have a short list of industries and business practices we do not take on; this includes (but is not limited to) gambling, smoking/vaping, supplements including CBD, injectables, anything to do with weight loss, MLMs, get-rich schemes, healthcare, and financial services.

We do not take on any businesses that exclude customers or employees on the basis of a protected characteristic, except for instances of positive action.

No. We go straight from website briefing to website building. Our go-to technology doubles as a design tool and allows us to keep our process lean and our prices a little more affordable for a small business budget.

By condensing the wireframe, PDF design, front end development and back end development process into a single step, we’re able to deliver more complex projects in less time, without compromising on quality.

We book 1-3 website design projects per month, our next availability is April 2024, and we can discuss other slots during an initial consultation.

The bulk of the website build takes place over a 4-6 week period from the agreed project start date. After that point we will work through your amends, and provide you with training so that you can input your content, products and/or blogs.

This feedback & content entry period happens at your pace, with some clients spending as little as a week, and others a couple of months.

When you’re happy that all of the feedback has been implemented and your content is tip-top, we book you in for a website launch within about 5-10 days.

Whilst many of our clients choose to rebrand before starting a new website project, most do not – and they still see a monumental transformation.

We find creative ways to implement every brand identity – from where and how we use your brand palettes, through the use of font styling, layouts and formatting.

Yes. Our website design services do not include branding or brand identity design, and we ask that you are able to provide key brand assets including your logo(s), brand fonts, brand colour palette and any imagery like photography and custom illustrations or icons.

We do include brand refinement in each of website packages though, where we advise on and tweak a brand to make the most of the website format. This can include colour changes/additions, font substitutions and aesthetic recommendations.

No. We do not offer website design/development services for existing websites.

Our website design projects require a 50% deposit at the time of booking and the full balance settled before a website goes online. Some of our clients choose to break down the final 50% over multiple payments, which is a-ok with us.

If you have a schedule in mind, e.g. splitting into equal monthly amounts, we can set this up following our initial project consultation.

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Freebies & advice & website stuff

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