Consulting

One-to-one sessions on branding, websites and marketing for a small creative business.

Fixed Consultations

Challenge Tackling

System Demos

Watch Back Later

Fixed price brand, website and marketing consultations for small businesses

Sometimes you just need somebody to show you where to click, to tell you how to lay out a page on your website, or to point your small creative business in the right marketing direction.

We offer relaxed one-to-one brand, website and marketing consulting for just that reason. Totally jam-packed with oodles of delicious branding, website and marketing know-how, you’ll be delightfully surprised by how much we can cover in a fixed-price consultation.

We’re currently offering limited consultations throughout December and won’t be taking any bookings between 16th of December 2020 and 6th of January 2021

Now booking for Christmas 2020

Christmas check-in consultations for ecommerce brands

Running an online shop at Christmas is harrrrddddd. You’ll flit between being rushed off your feet and occasionally wondering why there’s not more of your products under people’s Christmas trees. 

You’re probably also running super low on time, but still want to make sure you’re doing everything you can to help your customers find and buy from your lovely small business.

That’s why you can now book a Christmas check-in, where we spend 45 or 90 minutes discussing you biggest pain points and easiest wins that’ll help you to sell more this Christmas.

Rhys Godfrey

Aime helped me simplify my website content and focus on the important information for my potential clients, reviewing my content to make it more useful and less techy.

Studio Cotton were a joy to work with – friendly, smart and relaxed.

Sophie Moloney

My monthly marketing consultations with Aime have been exactly what I needed to grow my business this year. Having a to-do list to work on each month means that I can prioritise what is going to expand Moloneymakes

Lucy Lyon

Aime knows what she is talking about. She has helped to clarify the areas I need to focus on and how to do it.

Pick your time, share your challenges

You can choose from two different consultation session durations. 45 minutes is great for getting to grips with a new brand, website or marketing topic, and putting together a targeted list of practical actions to implement.

If you want a little more guidance, try a 90-minute one-to-one. We can focus on one problem area at a slower pace, or use our time together to investigate two of your small business challenge areas.

Every consultation includes:

  • Online booking & payment
  • Deep dive exploratory questionnaire (it’s a real doozy)
  • Choose your time using our scheduler
  • One-to-one video consultation via Google Meets
  • Session video recording (optional)
  • Summarised consultation notes (extra)

Curated topics of expertise

We’ve packaged up our areas of branding, website and marketing expertise into curated sessions. This means you’ll be able to plan the perfect consultation for tackling your business challenges, and know exactly what to expect.

If you’re not sure what’s right, scroll down for Aime’s favourite pairings and flexible options.

Branding

A consultation perfect for small business owners who are creating a brand identity for a new venture, rebranding an existing business, or looking to expand and professionalise their brand identity.

Whether you’re looking to create an identity yourself, work with a professional brand designer, or haven’t quite decided on the best option for your business just yet – we’ll point you and your small business in the perfect direction, and give you all the information you need to create a stunning and effective brand identity.

In this branding consultation, we aim to cover:

  • Where to start your branding journey
  • Book recommendations
  • The relationship between your brand, your products and your audience
  • Defining your audience
  • Creating a brand identity brief
  • Using Pinterest to create a useful moodboard
  • Brand elements and assets

A delightfully pernickety consulting session where we deep dive into applying a beautiful brand identity. Brand consistency is crucial for adding value to a small business, making it easier for you to find loyal customers and justify a professional price point.

This consulting session is for small business owners who have a good idea of their visual brand identity but are a little lost on how to put it all into practice.

In this branding consultation, we aim to cover:

  • Logo file types
  • Rounding out a brand colour palette
  • Typography check
  • Stationery, packaging and packing
  • On-brand photography
  • Branding a business website
  • Branded elements you might not have considered
  • Using branding to make more sales

Effective branding is so much more that what your customers see. A professional appearance gives small businesses the vehicle to approach leads and customers with lovely products – but what do you say? Let us help you with that.

In this meaty, thinky consulting session, we’ll talk through how to communicate with your fans, followers, customers and well, all of the lovely people you think should be buying your products.

In this branding consultation, we aim to cover:

  • Creating a core brand messaging plan for your business
  • How to know what to say, where, and to who
  • Personality vs professionalism
  • Messaging on social media, including Instagram and Facebook
  • Messaging for your website
  • Marketing emails
  • Topics to avoid
  • Messaging frequency

Websites & SEO

This consultation could save your business so much money and save you from even more strife. Your website is your position on the virtual high street, it’s your shop windows, it’s your checkout and it’s your delivery van. It’s no wonder that bad websites cause brilliant businesses to seriously underachieve, and miss out on crucial customer orders.

Whether you’re in the process of creating your first business website, refreshing or replacing an existing site – whether you’re DIYing or working with a professional website designer – this session is for you.

In this website consultation, we aim to cover:

  • Creating a website brief
  • Choosing a platform like Squarespace, Shopify or WordPress
  • Planning for growth
  • Defining a realistic budget
  • Where to compromise
  • Prepping your brand and assets for a website project
  • And introduction to search engine optimisation

If you’re frustrated that your DIY or professionally built website isn’t producing the sales or enquiries you’d like – it’s really easy to get stuck into tinkering mode – spending hours making small changes in the hope that you find ‘the one’ that changes the game. It can also be tempting to figuratively set it on fire, and start again.

Before you starting tinkering or reaching for the matches, I think we should have a chat. I’ll bet you that I can spot at least 10 design changes that will make your website work better for your businesses and your customers.

This consulting session is also great for DIYers who have recently completed their own website build, and want to give their business the best chance of online success.

In this website consultation, we aim to cover:

  • Introduction to user experience (UX)
  • Streamlining a website header and menu for sales
  • Structuring a website footer
  • Designing a dreamy home page
  • Product or service pages and archives
  • About and contact page reviews
  • Easy website design wins
  • How to monitor success

Whether you run an online shop or a service-based business where you’re paid for your time, it’s crucial to effectively communicate what you are selling, to make it super easy for your customers to buy your amazing goods.

This consulting session is great for established businesses looking to improve their sales, and new website owners who want to make sure they have the best possible chance for start up success.

In this website consultation, we aim to cover:

  • Presenting products for your customers’ needs
  • Writing effective product descriptions
  • Product and brand photography
  • Seasonal selling

Organic traffic (visits to your website from Google websites) is often the most likely to buy from your business, so it makes total sense to generate as much search traffic as possible. But how?!?! In this consultation we’ll focus on helping you to not only understand how Google reviews your website, but we’ll put together a list of simple SEO actions to help immediately boost your search relationship too.

In this website consultation, we aim to cover:

  • What Google wants
  • How to give Google what it wants
  • How to create SEO-friendly content
  • Urgent SEO actions
  • How to manage your images for Google
  • Introduction to Google Search Console
  • How to monitor the success of SEO

Google can’t see, Google can’t hear, and Google can’t watch. But Google can read like an absolute bawss, so it’s super important to use your written words effectively and get Google’s attention in all the right ways.

In this juicy consulting session you’ll learn to understand the importance of keywords and search terms, giving you all the knowledge you need to implement smart SEO changes and develop your own SEO strategy.

In this website consultation, we aim to cover:

  • We’ll pick your starting 20-30 keywords
  • How to use Google Trends to tweak words and find phrases
  • Seasonal and campaign keywords
  • What to do with keywords
  • Headings, subheadings and metadata
  • Crafting keywords in your product and service descriptions

Here’s something pretty much everyone gets wrong – Pinterest is not a social media platform, it’s a search engine. Your customers are using Pinterest to inspire their crafts, plan their events, makeover their home and beauty-fy their lives, plan exciting projects, and search for lovely bits and bobs.

Pinterest users are clambering for solutions to their problems, and answers to their questions, just like Google searchers – just in a much more visual medium. In this consulting session, we’ll look into how to craft your Pinterest presence and start taking advantage of this oft overlooked platform.

In this website consultation, we aim to cover:

  • How to understand Pinterest
  • Creating content for Pinterest
  • Pinterest board strategy
  • Pinterest pin strategy
  • Crafting a Pinterest pin
  • Optimising your Pinterest pins
  • How Pinterest schedulers boost your Pinterest exposure

Marketing

Social media is an important tool for reaching new potential customers, and developing your target audience into a community of brand advocates. It’s a field leveller, giving startups and small businesses the same pixel-by-pixel opportunities as high street brands and household names.

That’s why it’s so darned important to present your business in a professional manner on social media networks like Facebook, Instagram, Twitter, YouTube and beyond. Professional doesn’t mean all sales all the time, and it certainly does not mean boring – but it does mean using different channels strategically and effectively.

This consultation is great for anyone who ever worries about saying the “right thing” on social media, and wants to make sure they make the perfect online impression.

I’m not going to promise you massive follower growth and unprecedented social media engagement, because that’s just not realistic – or important. Instead, we’ll work on crafting and composing a presence you are proud of, that will impress the people who will want to buy your products.

In this marketing consultation, we aim to cover:

  • What role should social play in your business
  • The difference between a personal and professional social media presence
  • Social media profile review
  • How to use different platforms for different business objectives
  • When to detach from social media
  • Topics to avoid
  • How to use imagery and photography

There aren’t many marketing channels that have changed the small businesses communications game in the way Instagram has. This lovely platform allows us to share our inspiration, our business and our brand with anyone, anywhere.

There’s no secret recipe to Instagram success, but there’s certainly a few tips and techniques that will help a small business curate and cultivate their Instagram community.

In a consultation with us, we’ll do a thorough review of your Instagram biography and your recent Instagram posts to see what worked and what didn’t, and suggest small tweaks and changes that would improve your Instagram output.

In this marketing consultation, we aim to cover:

  • Copywriting review
  • Imagery and photography review
  • Hashtag exploration
  • Consistency and brand application
  • Tone of voice
  • Strategic messaging

I love blogging (seriously, you should check out the amazing Studio Cotton blog). It provides huge benefits for a small business, particularly service-based brands, like boosting your SEO, demonstrating your expertise, and acting as a springboard for PR opportunities like magazine features.

I get it – blogging can feel like a slog, but it doesn’t have to be. This consulting session is great for those who are undecided about whether they should blog for their business, those who are just getting or started, or even experienced bloggers who want to make sure they’re doing all they can to maximise their business blogging return on investment.

In this marketing consultation, we aim to cover:

  • Why blogging rocks
  • How a business blog is different to a personal blog
  • How to start blogging
  • How to optimise a blog post for Google
  • How to optimise a blog post for Pinterest
  • What to blog about
  • Develop a list of 8 blog posts for you to write
  • How to use Google Trends to refine blogging ideas

I am a workshop fiend, I love both running and attending expert-led sessions whenever I can. They’re a great way to get a little face-to-face engagement, demonstrate your expertise, promote your brand and business, and yes – earn some dolla too.

If you currently run workshops, or are thinking of running them in the near future, I’m here to help. From floristry to fermentation, business fundamentals to bicycle repair, there’s a whole heap of tips and techniques from my extensive experience that will help you price effectively and sell more workshop tickets.

In this marketing consultation, we aim to cover:

  • How to price a workshop (including an ugly but useful spreadsheet!)
  • Different workshop pricing arrangements
  • Crafting a workshop description
  • Where to sell workshop tickets
  • Introduction to Eventbrite
  • Upsells and cross-sells to increase your revenue

Email marketing has the highest return on investment for any marketing channel by an absolute mile. On average, for every £1 spent on email marketing – a business makes £42. Now that’s ludicrous, and it’s exactly why crafting a simple and effective marketing strategy should be a top priority for any small business.

This consulting session is perfect for businesses at any size or stage, and is my favourite specialist subject too!

In this marketing consultation, we aim to cover:

  • Why the term ‘newsletter’ should be banned
  • What goes into a good marketing email
  • What makes a bad email
  • How often to email
  • How to build your mailing list
  • A super simple marketing email schedule

Platform Demos

We use a range of brilliant platforms for growing small creative businesses, each one unlocking nuggets of information, juicy benefits and wonderful features that are commonly available, but often not understood.

In our website and marketing platform demos, we’ll introduce you to our favourite features for absolute beginners in a click-along one-to-one consulting session.

Please be aware that for these website and marketing platform demos, we will need access to your accounts to make changes.

  • How to add, edit, manage and optimise blog posts, WordPress users and WordPress comments (including product reviews)
  • Post categories and tags
  • User permissions
  • Comment spam
  • Why not pages? They can different so much between themes, but we always try to take a look and help.
  • How to manage your WordPress plugins
  • Essential plugin recommendations
  • Plugin audit
  • How to solve plugin conflicts
  • Setting up WooCommerce
  • Shipping options
  • Inventory management
  • Transactional emails
  • Product categories and tags
  • Simple vs variable products
  • External/affiliate products
  • Pricing and inventory
  • Meta data
  • Imagery
  • Later for Instagram, Pinterest, Facebook & Twitter
  • How to schedule a social media post
  • How to use Later to find hashtags
  • Cross-posting optimisation
  • com analytics
  • Create a template that matches your website
  • Content blocks
  • Layouts
  • Linking
  • Testing a MailChimp campaign
  • Turning a template into an email campaign
  • Google Analytics audit to check set up is correct
  • The most important stats in Google Analytics
  • Checking date ranges
  • Comparing results to previous time periods
  • Finding your most popular content
  • How to use Google Analytics to identify website problems
  • Search Console set up (if not already available)
  • The most important stats in Google Search Console

Flexible Consulting Sessions

Sometimes you just need someone to tell you what to do – I’ve certainly been there. If you know that you want to invest in your small business, but you’re not sure where to start – we can lead the way.

In a Guided by Studio Cotton consulting session, we’ll use the answers from your exploratory questionnaire and our pre-meeting prep to identify the area(s) where we think our time together will have the most impact.

If you know what you want, but it doesn’t quite fit neatly into one of our targeted sessions, the Guided By You option might be a great fit. You come to us with a specific challenge or goal, and we’ll dip in and out of different areas to find the most effective solution.

Some of our favourite consulation topic pairs

Google lovers' experience

How to optimise your website and attract more Google searches

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Google Analytics and Google Search Console

Website sales booster

A design audit of your website

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How to present your products or services on a website

Best for new bloggers

Blogging for a small business

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Strategy and search optimisation for Pinterest

Email 101

Email marketing

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MailChimp email templates

Social media planner

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Later.com for social media scheduling

Communications makeover

Presenting a professional business on social media

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Instagram content audit

Ready for some expert attention?

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