If you have a website, using Linktree could actually be harming your business. Is that really worth paying up to $6 a month for this burden?
The deal with Linktree
Instagram can be a pain in the bottom for brands, in that it only allows you to add a single link to your account. Linktree is link a little linking middle man, so you replace the link in your bio to a link to a Linktree page, that is essentially a list of links.
Links links links.
Why LinkTree is bad
Well, all that sexy traffic from your Instagram bio is now going to a domain owned by Linktree, and not to your website. If that traffic were going to your website, it would help your website to rank better with search engines like Google – but nope, you’re giving it to Linktree instead.
It also adds an extra step onto some key use journeys, like a mailing list sign up. Humans hate clicking, it’s a fact. If you’re running a campaign that requires data sharing, you want to make the process as easy as possible, and an extra click is friction you don’t want and don’t need.
What you can do instead of using LinkTree
Well, like in the example above – if you have one main promotion like a competition or sale – link straight to it and cut out all of your friction.
If you want to share a variety of pages, create your own Linktree alternative. Use your website page builder to pop together a super simple list of links in your style.
I boffed together a faux-Linktree for Studio Cotton in about 30 mins, but half of that was faffing with the shades of pink (story of my life).
So what about all the other great Linktree features?
Ok, Linktree does boast a lot of benefits on their website, but on closer inspection – they’re really not all that. Let’s review them one-by-one.
Free Linktree benefits
- Unlimited links – you can do this on your own website
- View click volumes – you can see this via Google Analytics
- Pick from a selection of linktree themes – again, solved by the build-your-own solution
Paid-only Linktree benefits
- See a day-by-day breakdown of link traffic – again, very easy to see in Google Analytics
- Give access to your team to manage links – for small brands, it’s probably the same person managing the website that is managing LinkTree, so if anything the website solution cuts down the number of usernames and passwords, thus increasing security biyatch
- Complete customisation of your Linktree colours and button styles – solved in the website solution
- Change the title of your Linktree – I can’t believe this is even a selling point
- Time your links to go live with scheduled posts – a lot of website builders can do this too, but I guess maybe, maybe this is a benefit if you really don’t have the time and absolutely need to do both of these tasks at the same time
- Retarget your Linktree visitors with Facebook Pixel – You should be doing this on your site already, you do not need Linktree to do this
Even more benefits of the build-your-own website solution
- Keep all your analytics in the same place, giving you fewer places to check and meaning your more likely to pick up any important info
- You can easily segment all Instagram traffic, however you like, and track their entire journey through your website (requires a little more in-depth Google Analytics knowledge)
- You can still link to external websites, but will do so via your domain, creating a virtual link between you and your new web buddy.
Linktree is for some people.
If you don’t have your own website, then Linktree is probably the solution you need.
If you absolutely do not have the ability to create a list of links of your web page that doesn’t look hideously ugly, then sure – use Linktree. But if you’ve paid someone to create and maintain that website, maybe have a word and find out why that isn’t possible.
To everyone else, build your own Linktree on your site, and start reaping the search engine benefits.
PS. Here’s a very excellent article from Ashlyn Carter on HoneyBook on how to use Linktree better – every principle can be applied to a website list too!